Get your entire leadership chain — from first-line team leads to the C-suite — genuinely on board. Transformation has to start top-down: Direction Resources Consequences ➡️ BUT Transformation can only GROW BOTTOM-UP through: Ownership Ideas Daily execution Therefore, you ultimately need real commitment at every leadership layer , not just the C-suite or senior leadership team. Real commitment must run all the way down. True commitment in the executive team gives pe